Crisp Thinking announced today that their unique, automated community management platform will be integrated into TERA, a next-generation, MMORPG to be launched in Spring 2012 by En Masse Entertainment.
The Crisp Platform tackles threats including gold farming, spam bots, griefing, power levelling and phishing attacks by detecting irregular in-game behaviour; patterns within online chat and social graph activity in real time. It detects bad behaviour and monitors trading activity in real time; automatically deals with low-level behaviour in accordance with rules set by moderators; and prioritises and escalates more severe problems to moderation teams.
Seattle-based En Masse is the latest in a long line of global companies to integrate the Crisp Platform to manage and moderate all online content within private online communities, MMOs, Virtual Worlds and public Social Media. Operating in more than 10 languages, the Crisp Platform is the only automated, real-time technology available that uses a combination of machine learning heuristics, concept analysis, filtering technology and reputation analysis – stopping threats to online game economies, keeping brands safe and enhancing the experience for players.
"We chose the Crisp Thinking Platform because it really is the very best available. In testing we've been extremely impressed with its performance. The Crisp Platform automates many of the functions of human moderators, which allows our live team to spend their time moderating serious issues and helping players," said Patrick Wyatt, Chief Operating Officer, En Masse Entertainment. "MMOs are judged by how well they deliver a compelling gameplay experience. A crucial element is how well they respond to and deal with anti-social behaviour and threats such as TERA Gold farming, griefing and spamming – unchecked, these threats can destroy even the most popular online games. The Crisp Thinking Platform is one of the key components we'll be using to keep the TERA Gold game environment safe and fun for our players."
TERA is a new class of game that combines all the depth of an MMO with the visceral gratification of an action combat game. Players master their destiny using a dynamic combat system in which player skill—not just stats—determine success or failure in a richly detailed game world. Individual player actions can transform the balance of power in a world where old rivalries are erased, and disparate races must form a common federation to stave off destruction by marauding monsters and warring gods.
